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So you’ve decided to start your own coffee shop. One of the first and most important things you’ll need to do as an aspiring business owner is to identify your target market.Simply put, your target market is the group of people whom you will attempt to reach with your new business. In the context of a coffee shop, your target market are the people who will come in, and buy your … [Read more...] about How to Find the Target Market for a Coffee Shop

When looking for a great business laptop, there are an endless amount of options to choose from. Apple’s line of Macbooks stands out as well as Windows laptops like the Dells XPS. However, Lenovo has been able to become a formidable challenger to some other better-known brands. Especially, when it comes to work laptops.Although its personal computer history began about 20 years … [Read more...] about Best Lenovo Business Laptops for 2023

 If you ask a business owner what they seek to find in an employee, many times, their answer will be “someone who goes above and beyond the expectation.” Never will you hear a business owner say they are looking for an employee who underperforms. However, at some point or another, every entrepreneur, business owner, and manager will need to address an underperforming … [Read more...] about 5 Major Ways Underperforming Employees Impact Your Business

Being a social media manager is a fast-paced, dynamic, and exciting role. With social media being a crucial aspect of modern communication, businesses, and organizations are looking for individuals who can help them navigate this ever-changing landscape.Social media management covers the process of managing someone’s online presence. This is done by strategically analyzing … [Read more...] about 8 Tools for Social Media Managers to Utilize

 The phrase, “a happy employee is a productive employee” has been repeated for decades by leaders and management academics. And, even in this world of remote work and a focus on work-life balance, the phrase continues to prove true. According to one study, companies with high worker satisfaction outperform low-satisfaction companies by 202%.The good news is 65% of employees in … [Read more...] about 7 Questions to Ask an Unhappy Employee

For over 10 years, ABC’s hit show Shark Tank has seen dozens of entrepreneurs looking for investment. The show has had some great episodes that are informational, educational, heartwarming and fun. But, at the end of the day, this show is about making business deals. So no matter how great a pitch was, or how much potential a product has, the Sharks are there to make money. So, … [Read more...] about The 15 Best Shark Tank Deals Ever Made

 Whether you’re just beginning your graphic design career or you’re a pro with years of experience, starting your own graphic design business can be incredibly rewarding. Are you a good communicator with great visual storytelling abilities and the ability to meet each client’s needs? While there’s no magic formula for success as an entrepreneur, you need to identify your target … [Read more...] about Finding the Target Market for a Graphic Design Business

Hobbies play an important role in our lives. Having an enjoyable hobby provides a much-needed break from the daily grind of work and life responsibilities. Engaging in activities outside of work can help us recharge and refocus. Whether it is art, music, photography, or even working out, hobbies provide a sense of balance and can help reduce stress and burnout.However, what if … [Read more...] about How Turn Your Hobby Into a Business

 Making mistakes is a part of entrepreneurship. Mistakes in product development, hiring, and even the business model are things entrepreneurs must experience in order to grow. However, there are some mindset mistakes that many entrepreneurs avoid. Unfortunately, not dealing with mindset mistakes can not only damage your business but also make your personal life more difficult … [Read more...] about 7 Common Mindset Mistakes That Can Limit Success in Entrepreneurship

For any team to succeed, there need to be capable, talented, and hard-working individuals working together towards a common goal. This is also true for workplace teams. So, when you have a team of great employees, you need to make sure you do all you can to reward their efforts.Many new businesses, however, may not have the capability to financially reward their employees. … [Read more...] about 10 Non-Financial Ways to Reward Your Employees

It’s no secret that the American economy has spent the last several years struggling to stay afloat. Since the onset of the COVID-19 pandemic, thousands of jobs have been plunged into uncertainty and chaos. While some individuals have thrived working from home trying new, innovative job opportunities, others have struggled. Especially white collar tech workers. White collar … [Read more...] about White Collar Recession: What It Is and Why It Matters