We’re a family. Teamwork makes the dream work. There’s no “I” in “team”.These common refrains are more than just slogans. They’re often used to express how employees are getting along as a unit. But what if your team is singing a much sadder song? What if, instead of feeling like a team, there’s a feeling of conflict and contempt? Unresolved employee conflict can impact your … [Read more...] about What to Do When Employees Don’t Get Along
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8 Offline Marketing Strategies for Restaurants
The Internet and social media have essentially devoured the advertising world. Digital marketing is many times free, fast, and effective. However, even in all its power and glory, the underdog that is offline marketing still exists and is more relevant than ever before.With the number of ads launched into the digital stratosphere, many are bound to get lost. Consumers view … [Read more...] about 8 Offline Marketing Strategies for Restaurants
How to Find the Target Market for a Coffee Shop
So you’ve decided to start your own coffee shop. One of the first and most important things you’ll need to do as an aspiring business owner is to identify your target market.Simply put, your target market is the group of people whom you will attempt to reach with your new business. In the context of a coffee shop, your target market are the people who will come in, and buy your … [Read more...] about How to Find the Target Market for a Coffee Shop
How To Market a Business Around Special Occasions and Relevant Events
No matter what kind of business you’re running, having targeted marketing campaigns couldn’t be more important when it comes to boosting awareness of your brand and promoting the products and services that you offer. While there are numerous triggers for these campaigns, from the release of new products to the promotion of a special offer, there’s another kind of marketing … [Read more...] about How To Market a Business Around Special Occasions and Relevant Events
Best Lenovo Business Laptops for 2023
When looking for a great business laptop, there are an endless amount of options to choose from. Apple’s line of Macbooks stands out as well as Windows laptops like the Dells XPS. However, Lenovo has been able to become a formidable challenger to some other better-known brands. Especially, when it comes to work laptops.Although its personal computer history began about 20 years … [Read more...] about Best Lenovo Business Laptops for 2023
5 Major Ways Underperforming Employees Impact Your Business
If you ask a business owner what they seek to find in an employee, many times, their answer will be “someone who goes above and beyond the expectation.” Never will you hear a business owner say they are looking for an employee who underperforms. However, at some point or another, every entrepreneur, business owner, and manager will need to address an underperforming … [Read more...] about 5 Major Ways Underperforming Employees Impact Your Business
8 Tools for Social Media Managers to Utilize
Being a social media manager is a fast-paced, dynamic, and exciting role. With social media being a crucial aspect of modern communication, businesses, and organizations are looking for individuals who can help them navigate this ever-changing landscape.Social media management covers the process of managing someone’s online presence. This is done by strategically analyzing … [Read more...] about 8 Tools for Social Media Managers to Utilize
7 Questions to Ask an Unhappy Employee
The phrase, “a happy employee is a productive employee” has been repeated for decades by leaders and management academics. And, even in this world of remote work and a focus on work-life balance, the phrase continues to prove true. According to one study, companies with high worker satisfaction outperform low-satisfaction companies by 202%.The good news is 65% of employees in … [Read more...] about 7 Questions to Ask an Unhappy Employee
The 15 Best Shark Tank Deals Ever Made
For over 10 years, ABC’s hit show Shark Tank has seen dozens of entrepreneurs looking for investment. The show has had some great episodes that are informational, educational, heartwarming and fun. But, at the end of the day, this show is about making business deals. So no matter how great a pitch was, or how much potential a product has, the Sharks are there to make money. So, … [Read more...] about The 15 Best Shark Tank Deals Ever Made
Finding the Target Market for a Graphic Design Business
Whether you’re just beginning your graphic design career or you’re a pro with years of experience, starting your own graphic design business can be incredibly rewarding. Are you a good communicator with great visual storytelling abilities and the ability to meet each client’s needs? While there’s no magic formula for success as an entrepreneur, you need to identify your target … [Read more...] about Finding the Target Market for a Graphic Design Business
How Turn Your Hobby Into a Business
Hobbies play an important role in our lives. Having an enjoyable hobby provides a much-needed break from the daily grind of work and life responsibilities. Engaging in activities outside of work can help us recharge and refocus. Whether it is art, music, photography, or even working out, hobbies provide a sense of balance and can help reduce stress and burnout.However, what if … [Read more...] about How Turn Your Hobby Into a Business
7 Common Mindset Mistakes That Can Limit Success in Entrepreneurship
Making mistakes is a part of entrepreneurship. Mistakes in product development, hiring, and even the business model are things entrepreneurs must experience in order to grow. However, there are some mindset mistakes that many entrepreneurs avoid. Unfortunately, not dealing with mindset mistakes can not only damage your business but also make your personal life more difficult … [Read more...] about 7 Common Mindset Mistakes That Can Limit Success in Entrepreneurship
10 Non-Financial Ways to Reward Your Employees
For any team to succeed, there need to be capable, talented, and hard-working individuals working together towards a common goal. This is also true for workplace teams. So, when you have a team of great employees, you need to make sure you do all you can to reward their efforts.Many new businesses, however, may not have the capability to financially reward their employees. … [Read more...] about 10 Non-Financial Ways to Reward Your Employees
White Collar Recession: What It Is and Why It Matters
It’s no secret that the American economy has spent the last several years struggling to stay afloat. Since the onset of the COVID-19 pandemic, thousands of jobs have been plunged into uncertainty and chaos. While some individuals have thrived working from home trying new, innovative job opportunities, others have struggled. Especially white collar tech workers. White collar … [Read more...] about White Collar Recession: What It Is and Why It Matters
Video Marketing For Startups: A Guide With Powerful Tactics
Video marketing is a powerful tool for startups looking to establish their brand, reach new customers, and drive sales. According to a study by Cisco, video will account for 82% of all internet traffic by 2022. This means that video is one of the most effective ways for startups to get their message in front of their target audience. Additionally, video allows startups to … [Read more...] about Video Marketing For Startups: A Guide With Powerful Tactics