by Nanci A. Smith, Esq., author of “Untangling Your Marriage: A Guide to Collaborative Divorce“ We tend to think that divorce is a strictly personal issue. Yet, if your employees are facing divorce or other significant life changes, your company will face some challenges, as well. The main reason is related to a general decrease in employee productivity – and that casts a wide … [Read more...] about The Impact Of Divorce On Office Culture And The Bottom Line
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How to Retain Top Talent: 8 Ways to Keep Your Best Employees
If you’re struggling to retain your best-performing employees, know that you’re not alone. This is a dilemma that many companies face. From Mom and Pop shops to major corporations. Especially, in the modern and ever-changing world of business. To tackle this problem head-on, it’s important to take a proactive approach and ensure you can retain your top talent for the long … [Read more...] about How to Retain Top Talent: 8 Ways to Keep Your Best Employees
Why Nonprofits Need Digital Marketing Now
by Kevin Xu, CEO of MEBO International There are more people using the internet today than ever before. In America alone, 31% of surveyed adults in early 2021 said they were online “almost constantly” — a jump from 21% in 2015. With 5.03 billion people using the internet around the world, it’s safe to say that now is the time to prioritize digital marketing strategies. With so … [Read more...] about Why Nonprofits Need Digital Marketing Now
8 Ways to Increase Employee Productivity
Every entrepreneur wants their business to be profitable. But the key to success for every profitable business is productive employees. The U.S. Bureau of Labor Statistics reported there was a 2.4% decrease in labor productivity in 2022. During Q2, we saw the largest annual decline since the government started recording productivity in 1948. For years, labor productivity was … [Read more...] about 8 Ways to Increase Employee Productivity
Content Marketing Efforts Not Working? Try These 4 Things
Doesn’t it suck when you see everyone online talking about how great content marketing is, yet you can’t seem to make it work? A professional beauty blogger and YouTuber recently reached out to me on LinkedIn and shared her frustration with content marketing.“I’ve been publishing videos on YouTube and blogging for one freakin’ year, and I feel like I’m just not growing fast … [Read more...] about Content Marketing Efforts Not Working? Try These 4 Things
Mobile Marketing vs Digital Marketing: Understanding the Difference Between the Two
In today’s world, marketing would cease to exist without its digital element. Instead of simply reaching your target audience, you can now target every individual. Digital marketing is personal, specific, and extremely accurate. AI technology, algorithms, and location services can seemingly read your consumer’s mind. Lately, sights have seemed to be set on the cultivation of … [Read more...] about Mobile Marketing vs Digital Marketing: Understanding the Difference Between the Two
The Meritocracy Myth: Seven Ways Merit-Based Organizations Perpetuate Privilege (And Oppress Everyone Else)
by Amri B. Johnson, CEO of Inclusion Wins and author of “Reconstructing Inclusion: Making DEI Accessible, Actionable, and Sustainable“ Many organizations pride themselves on being meritocracies. This isn’t surprising; who wouldn’t want to reward employees based on talent, effort, and impact? But the idea of merit-based reward isn’t just flawed, it’s a myth. From a diversity, … [Read more...] about The Meritocracy Myth: Seven Ways Merit-Based Organizations Perpetuate Privilege (And Oppress Everyone Else)
How to Succeed as a Fitness Entrepreneur
If you have a passion for fitness and a desire to help others, becoming a fitness entrepreneur may be your destiny. A fitness entrepreneur is an individual who creates and manages a business within the fitness industry. This can include creating and operating a gym or fitness studio, developing and selling fitness products, or providing personal training services. Fitness … [Read more...] about How to Succeed as a Fitness Entrepreneur
How to Attract Top Talent to Your Business
Hiring top talent is an important task for any business. This is true whether you’re recruiting a high volume of applicants or a small number of critical roles. A talented and well-trained staff is crucial for organizations to thrive and remain competitive. Also, top talent brings a wealth of skills, knowledge, and experience that can benefit any growing business. These … [Read more...] about How to Attract Top Talent to Your Business
How to Start a Dog Café Business
A dog café is a type of café that allows customers to bring their dogs. These unique establishments offer a variety of drinks, snacks, and often dog-specific menu items. In addition to food and beverages, dog cafés may also offer a variety of toys, accessories, and services such as grooming or dog training. Some dog cafés even host events such as adoption days or dog birthday … [Read more...] about How to Start a Dog Café Business
Workplace Hazards And The Importance Of Workplace Safety
Workers’ compensation claims are serious and can be even more severe when filed against high-risk industries. If you are injured while working in a high-risk industry, knowing what to expect and how to proceed with your claim is essential.Many workplace environments are high-risk industries where safety should be a primary concern. Employees should be aware of the hazards and … [Read more...] about Workplace Hazards And The Importance Of Workplace Safety
Four Design Trends Every Entrepreneur Needs To Know In 2023
by Caitlin Collins, Head of Communications & Brand Marketing at 99designs by Vista If you’re an entrepreneur launching a brand in 2023, taking inspiration from trending designs is a great place to start. Not only to ensure that your business branding is looking up to date, but also because design trends are often a reflection of wider societal shifts – and it’s safe to say … [Read more...] about Four Design Trends Every Entrepreneur Needs To Know In 2023
10 Types of Content Marketing and How They Work
Part of owning a business is learning how to market your services and products. Conducting surveys, competitive analysis, brand research, and customer insights will begin your journey into the marketing process for your business. Once you have thoroughly researched and compiled accurate data, you can start creating your content. This article details ten different types of … [Read more...] about 10 Types of Content Marketing and How They Work
8 Daily Entrepreneur Habits You Should Be Practicing
As an entrepreneur, you are likely stacked with responsibilities as soon as you get up in the morning. Email notifications, customer orders, new product reviews, and questions from your team can make you feel overwhelmed. Trying to take care of all these things can cause stress and can lead to burnout if not managed correctly.That is why it is important to have some daily … [Read more...] about 8 Daily Entrepreneur Habits You Should Be Practicing
Understanding the Types of Target Markets
Do you have a great idea? No matter how amazing it is, it isn’t enough for you to believe in it. As an entrepreneur, you can plan for success by understanding the target market for your product.What is the purpose of a target market? How can knowing your target market help you avoid mistakes? Here’s a crash course to help you understand the types of target markets in … [Read more...] about Understanding the Types of Target Markets
Never, Ever Close!
by Mark Petruzzi, co-author of “Selling the Cloud: A Playbook for Success in Cloud Software and Enterprise Sales“ In many industries, being defined as a “closer” is the highest accolade a sales professional can be given. The term encapsulates the skills and traits necessary to become a top-level performer. Closers are the most highly recruited and sought after – the true … [Read more...] about Never, Ever Close!
10 Successful Companies That Were Rejected on Shark Tank
Business is not an exact science. Sometimes, even those who are considered experts can miss the mark when it comes to what will work and what won’t. This is even true with the seasoned entrepreneurial panel on ABC’s Shark Tank.The sharks on the show have an impressive business track record on and off of the show. But, there have been several times when the sharks allowed a … [Read more...] about 10 Successful Companies That Were Rejected on Shark Tank
3 Ways To Improve Your Business’ Cash Flow
by Blake Bobit, founder of Solution Scout Good, healthy cash flow is necessary for you to run your business. You need to have access to the funds that will run your business in an easy, timely manner. If your clients are taking too much time to pay their account, your business will encounter countless issues. You may not be able to pay your employees, your fixed costs, or make … [Read more...] about 3 Ways To Improve Your Business’ Cash Flow
7 Goals for Graphic Designers to Pursue
In the world of marketing, graphic designers have become a crucial component. They are the unique minds behind most marketing campaigns we see today. Graphic design is about communicating ideas that will inspire and inform customers. Whether you’re running your own graphic design business, or you are looking to work within a company as a graphic designer, setting goals is … [Read more...] about 7 Goals for Graphic Designers to Pursue
5 Strategies for Expanding Your Business Internationally
Growth is the aim of any business, and sometimes that means opening your doors to international customers. There are many different ways to expand worldwide, and they all call for different skills and knowledge. To give you an idea of which direction to travel, we’ve put together this series of international business expansion strategies.Global PartnershipsBuilding positive … [Read more...] about 5 Strategies for Expanding Your Business Internationally