startupmindset

The hiring process is a crucial element of any business’s success. The people you bring along with you on your journey to build your business matter. One of the most debated topics when talking about hiring is whether to prioritize hiring employees based on talent or work ethic. While both talent and work ethic are essential attributes, the decision on which to prioritize … [Read more...] about Natural Talent vs. Hard Work: Which Quality Should Look For In an Employee?

The first year of a new business is an exciting time. There’s so much to do, it can be easy to get wrapped up in the day-to-day. If you’re not careful, you could lose sight of the big picture.Setting goals is important for any business. But goals setting is especially important for new business. Goals will help drive your business in a the direction you want it to go.Having … [Read more...] about 7 First-Year Business Goals to Set for Yourself

Not much is worse than having to work without being motivated. Many managers and leaders put in large amounts of effort in order to motivate their staff. But once you’ve got them motivated, how do you keep that fire going?A motivated team is more productive, engaged, and committed to achieving the goals of the business. However, keeping employees motivated is not always easy.As … [Read more...] about How to Keep Your Employees Motivated

  As an entrepreneur, the thought of all the different ways to market your business will feel overwhelming. Undoubtedly, you’ve been told that marketing via the internet is the best way to go. However, that is not as cut and dry as it sounds. The internet is a vast place with billions of sites and ads competing for the attention of the user. There are also dozens of different … [Read more...] about 7 Types of Mobile Marketing to Understand

The world of business is full of risks and possible gains. And as much as one might think there are secrets to learning what to do and what not to do, a lot of it is all trial and error. You must learn from the mistakes you and others make while understanding that hindsight is 20/20. There are many former executives currently sitting out in the world wondering “what-if” they … [Read more...] about 7 Worst Business Decisions of All Time

The success of your business often depends on the strength of your team. That is why building the right team around you is so crucial. A group of great individuals can help you innovate, create, and scale a business. But on the other hand, the wrong employees can make your work harder. They can cost the business customers and create a toxic workplace. And nobody wants that.Good … [Read more...] about 15 Qualities of a Good Employee to Look For When Hiring

  If you’re struggling to retain your best-performing employees, know that you’re not alone. This is a dilemma that many companies face. From Mom and Pop shops to major corporations. Especially, in the modern and ever-changing world of business. To tackle this problem head-on, it’s important to take a proactive approach and ensure you can retain your top talent for the long … [Read more...] about How to Retain Top Talent: 8 Ways to Keep Your Best Employees

 Every entrepreneur wants their business to be profitable. But the key to success for every profitable business is productive employees. The U.S. Bureau of Labor Statistics reported there was a 2.4% decrease in labor productivity in 2022. During Q2, we saw the largest annual decline since the government started recording productivity in 1948. For years, labor productivity was … [Read more...] about 8 Ways to Increase Employee Productivity

Doesn’t it suck when you see everyone online talking about how great content marketing is, yet you can’t seem to make it work? A professional beauty blogger and YouTuber recently reached out to me on LinkedIn and shared her frustration with content marketing.“I’ve been publishing videos on YouTube and blogging for one freakin’ year, and I feel like I’m just not growing fast … [Read more...] about Content Marketing Efforts Not Working? Try These 4 Things

 In today’s world, marketing would cease to exist without its digital element. Instead of simply reaching your target audience, you can now target every individual. Digital marketing is personal, specific, and extremely accurate. AI technology, algorithms, and location services can seemingly read your consumer’s mind. Lately, sights have seemed to be set on the cultivation of … [Read more...] about Mobile Marketing vs Digital Marketing: Understanding the Difference Between the Two

  If you have a passion for fitness and a desire to help others, becoming a fitness entrepreneur may be your destiny. A fitness entrepreneur is an individual who creates and manages a business within the fitness industry. This can include creating and operating a gym or fitness studio, developing and selling fitness products, or providing personal training services. Fitness … [Read more...] about How to Succeed as a Fitness Entrepreneur

 Hiring top talent is an important task for any business. This is true whether you’re recruiting a high volume of applicants or a small number of critical roles. A talented and well-trained staff is crucial for organizations to thrive and remain competitive. Also, top talent brings a wealth of skills, knowledge, and experience that can benefit any growing business. These … [Read more...] about How to Attract Top Talent to Your Business

 A dog café is a type of café that allows customers to bring their dogs. These unique establishments offer a variety of drinks, snacks, and often dog-specific menu items. In addition to food and beverages, dog cafés may also offer a variety of toys, accessories, and services such as grooming or dog training. Some dog cafés even host events such as adoption days or dog birthday … [Read more...] about How to Start a Dog Café Business

Workers’ compensation claims are serious and can be even more severe when filed against high-risk industries. If you are injured while working in a high-risk industry, knowing what to expect and how to proceed with your claim is essential.Many workplace environments are high-risk industries where safety should be a primary concern. Employees should be aware of the hazards and … [Read more...] about Workplace Hazards And The Importance Of Workplace Safety

 Part of owning a business is learning how to market your services and products. Conducting surveys, competitive analysis, brand research, and customer insights will begin your journey into the marketing process for your business. Once you have thoroughly researched and compiled accurate data, you can start creating your content. This article details ten different types of … [Read more...] about 10 Types of Content Marketing and How They Work

As an entrepreneur, you are likely stacked with responsibilities as soon as you get up in the morning. Email notifications, customer orders, new product reviews, and questions from your team can make you feel overwhelmed. Trying to take care of all these things can cause stress and can lead to burnout if not managed correctly.That is why it is important to have some daily … [Read more...] about 8 Daily Entrepreneur Habits You Should Be Practicing

 Do you have a great idea? No matter how amazing it is, it isn’t enough for you to believe in it. As an entrepreneur, you can plan for success by understanding the target market for your product.What is the purpose of a target market? How can knowing your target market help you avoid mistakes? Here’s a crash course to help you understand the types of target markets in … [Read more...] about Understanding the Types of Target Markets

Business is not an exact science. Sometimes, even those who are considered experts can miss the mark when it comes to what will work and what won’t. This is even true with the seasoned entrepreneurial panel on ABC’s Shark Tank.The sharks on the show have an impressive business track record on and off of the show. But, there have been several times when the sharks allowed a … [Read more...] about 10 Successful Companies That Were Rejected on Shark Tank

 In the world of marketing, graphic designers have become a crucial component. They are the unique minds behind most marketing campaigns we see today. Graphic design is about communicating ideas that will inspire and inform customers. Whether you’re running your own graphic design business, or you are looking to work within a company as a graphic designer, setting goals is … [Read more...] about 7 Goals for Graphic Designers to Pursue

Growth is the aim of any business, and sometimes that means opening your doors to international customers. There are many different ways to expand worldwide, and they all call for different skills and knowledge. To give you an idea of which direction to travel, we’ve put together this series of international business expansion strategies.Global PartnershipsBuilding positive … [Read more...] about 5 Strategies for Expanding Your Business Internationally